Marketing Manager

Philadelphia, Pennsylvania, United States | Marketing | Full-time | Fully remote

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Odessa unlocks financial services innovation to help companies reach their full potential. The Odessa Platform empowers internal and customer-facing teams to be nimble in how they go to market  – enabling flexible financial products, usage-based business, and excellence in customer interactions, all of which the platform automatically captures and analyzes. Odessa then delivers insights at scale, empowering customers to determine the best actions for winning outcomes. Flexible to use and highly extensible, global brands like PNC Bank, Dell, HPE, and Johnson & Johnson trust Odessa to power their business operations.

Join an award-winning SaaS company recognized on the Inc 5000, Great Places to Work lists, Equipment Finance ‘Most Innovative’ lists, and that focuses on customer and employee experience.

Primary Role

Are you passionate about creating branded experiences and event marketing? Do you want to work for an exciting company that’s defining an industry? Odessa is looking to hire an experienced Marketing Manager to bring marketing strategies to life and supercharge the events function. This role will report to the SVP Marketing and is an opportunity to take a successful marketing foundation to the next level. We’re looking for a moment-maker that’s inspired by creative execution and can help us scale as an asset finance technology company that is driving innovation in some of the hottest areas of banking and finance technology including AI, cloud, and the subscription economy.

What you’ll do

  • Partner with the SVP Marketing on mapping out campaign-based execution of key quarterly/annual strategies.
  • Participate in designing Odessa’s individual and 3rd Party event strategy and ensuring alignment with company and marketing goals.
  • Own end-to-end event marketing for sponsored events, including analysis, ideation, execution, and reporting of all things related to event programs. 
  • Lead project management of multiple concurrent event programs (virtual and in-person, webinar and strategic) - leading direction, driving ROI measurement, and owning budgets.
  • Partner with the brand team to ensure Odessa’s event presence and experiences bring Odessa’s brand to life and align with business priorities, product roadmaps and event messaging pillars.
  • Measure and communicate the return and impact of all engagements, optimizing for future events accordingly.
  • Partner with cross-functional teams to ensure positioning, deliverables, and tactics are achieved before, during, and after each event, both at the messaging and event experience levels.
  • Help drive towards demand generation goals by creating events that will drive leads, and, more importantly, pipeline.
  • We strive to create “wow” moments and your event experiences will be a big part of that.
  • Select and manage related technologies in the martech stack to facilitate events and engagement.
  • Travel to lead onsite execution for select key events.

Basic qualifications

  • 4+ years of experience in marketing / events roles
  • 2+ years of experience running marketing automation / event platforms (basic understanding of HTML, CSS a huge plus!)
  • Strong creative skills to help breathe new life into the Odessa event experience
  • Excellent communication skills and comfortable leading event briefing calls
  • Strong collaborator and easy to work with across time-zones
  • Ability to think strategically and long-term
  • Self-starter with the ability to work independently, prioritize and get things done

Perks + Benefits

  • We offer Odessans a robust medical, dental, and vision plan, designed to fit you and your family’s needs
  • Simple IRA program to help you invest in your future
  • Education & learning stipend for personal growth and development
  • Flexible vacation time to promote a healthy work-life blend
  • Paid parental leave to support you and your family
  • Company-wide flexible Fridays to help you recharge
  • Work from home stipend to help you succeed in a remote or hybrid environment